Innovative Chicago Reading Program Features Springsteen Book

Posted by

In the wake of successful programs in New York (Books on the Subway) and London (Books on the Underground), Chicago has launched the Books on the L program. I’m pleased to report that my Springsteen on Springsteen: Interviews, Speeches and Encounters has been chosen to be included. Here’s how it works, according to the press release: “Books will be left behind in CTA L trains for people to take home and read. When they’re done reading, they return the book on the L for someone else.” Leo Burnett advertising agency designed stickers with instructions for people to participate. Read more about the program at Time Out Chicago.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s